This week’s blog is a speaker profile on Hannah Parish, the General Manager for Lyft, responsible for operations in Ontario. She will be at ENERCOM on Thursday, February 27 talking about The Impacts of Densification on Transportation & Culture.

Hannah is a 17+ year business and marketing veteran specializing in developing and rebuilding brands through consumer-focused new product innovation. Her previous accomplishments include launching the ARIV brand and eBikes in Europe for General Motors and launching Voltaren in Canada. She has held various other business and marketing leadership positions in the CPG and Bicycle industries.

Her talk will focus on how as our cities densify, and our public and private spaces combine, how transportation fits into our lives must change. From new vehicle types to how we power those commutes, travel will look very different in the next 15 years than it has in the last 5. With our audience she will closely examine the increasing interconnectedness of transportation, technology and the power behind the trade-offs we'll make. 

In a recent blog interview with Betterez, Hannah highlighted the how integrated transportation is integral to the life of nearly every person that lives in a city. I’m equally impressed by the opportunity travel providers have to improve people’s lives.

She also discussed how at Lyft, their goal is to help build cities around people, not cars. Cities are densifying. Toronto for example today holds 4 people per square meter but will continue to densify and is forecasted to get to 8 people per square metre in a few decades. It’s not physically possibly to expand, so we’re building up.

We look forward to hearing more from Hannah Parish at ENERCOM. Hope you will join us. For more information on ENERCOM click here.

Lyft, Inc. is a ridesharing company based in San Francisco, California and operating in 644 cities in the United States and 12 cities in Canada. It develops, markets, and operates the Lyft mobile app, offering car rides, scooters, a bicycle-sharing system, and a food delivery services.

ENERCOM brings CEOs and senior industry executives together with leaders from government, agencies and regulators, academia, and related industry sectors to focus on global energy issues. The now-concurrent AGM is the premier gathering for Ontario distribution companies and their commercial partners, while the awards night will showcase excellence in our sector in a top-flight gala setting with unparalleled networking opportunities. This all takes place February 26-28 at the renovated Fairmont Royal York in Toronto.