In 2024, SYNERGY NORTH made key improvements in EV planning, cybersecurity, customer service, and community engagement to stay ahead of EV trends, automate workflows and to add value to customers when work may impact them
EV Registration Program Supports Electric Vehicle Trends
SYNERGY NORTH launched the Electric Vehicle Registration Program in 2022 to better understand local EV trends and plan for future needs such as installing more charging stations. This program invites customers to register their electric vehicles (EVs) with the utility to access helpful resources and information about EV ownership.
Since 2024, 24 per centof EV owners in SYNERGY NORTH’s service area have registered their vehicles. To grow this number, the utility plans to partner with local car dealerships and take part in more EV events and shows.
Investing in Emerging Technologies
Cyber attacks are becoming more sophisticated every year. Without proper preparation, utilities risk power outages, equipment failures, and data breaches.
To stay ahead, the utility servicing Thunder Bay and Kenora has invested in technologies that help operators monitor systems, detect threats early, and respond before small issues turn into major problems.
These tools do more than prevent crises. They improve day-to-day operations. By automating routine tasks, the technology frees up staff to focus on more complex work, boosting overall productivity.
Making Customer Engagement Easy
SYNERGY NORTH continues to make it easier for customers to stay informed and engaged. The utility launched the Shoot for Simplicity e-billing campaign in 2024 to raise awareness about digital billing and highlight its benefits. As a result, e-billing sign-ups rose by 6 per cent, saving the utility more than $12,000.
Like many local distribution companies, SYNERGY NORTH is always maintaining, upgrading, and expanding its infrastructure. Clear and effective communication helps ensure customers understand how these projects may impact them.
To support this, SYNERGY NORTH hosts virtual Neighbourhood Meetings led by the Capital Construction planning team. These sessions give customers an overview of upcoming projects in their area, including:
- Scope of the work
- Planned upgrades
- Customer benefits
- Potential impact on properties
SYNERGY NORTH held four Neighbourhood meetings in 2024, reaching nearly 400 customers. To learn more about SYNERGY NORTH, visit their website.