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Posts Tagged ' Research'

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Overcoming ‘Goldfish’ Attention Spans: For Utilities

According to a recent study done by Nielsen, it was determined that, since 2000, the attention span of humans has dropped from 12 seconds to eight seconds, putting us below the attention span of goldfish! This downward trend presents a new challenge for utilities as they aim to stay relevant and make a lasting impression on their customers – not only do we need to compete for attention in a crowded digital landscape, we need to maintain it. In the energy sector, ideas for interesting content isn’t usually the problem as there are plenty of fascinating trends emerging all the time. So, what’s the answer? How can utilities evolve to produce content that both captures and captivates their audiences? At Hydro Ottawa, we believe the answer is seeking out content mediums that build brand personality, foster two-way engagement, and tell a story. These days, consumers want to know brands are real, human and relatable. This can be achieved through a consistent style and message and through bra ...

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