Synergy North is proud to announce the success of its “Digging Safely is More Than Just a Call or Click” video. The video tells the story of Jerry, a kind-hearted neighbour who tries to warn those around him of the importance of following procedure when digging into their property.
While most residents start the digging process correctly, as the process continues their commitment to safety wanes. It’s easy to reach out to Ontario One Call, but these projects are always a multi-step process. Synergy North’s video follows Jerry as he educates his neighbours about the risks of not following proper procedure. From property damage to a $10,000 fine, Jerry educates those around him with a passion that is non-judgmental and kind.
The video was received positively by Synergy North’s customers. Informative videos often struggle to engage audiences. They can come across as stuffy and out of touch, not engaging with the topic the same way the audience does. By focusing on the character of Jerry, Synergy North has cleverly avoided lecturing the audience, managing to come across as caring and sincere.
The video received thousands of views, and helped Synergy North’s customers save time and money.
To watch the video visit Synergy North’s website: https://synergynorth.ca/safety/diggingsafely/