Powering with Purpose Electricity Distributors Association

Powering with Purpose

NT Power

  • 26 February 2024
  • Author: Sari Maritzer
  • Number of views: 322
Powering with Purpose

Since 2000, Newmarket Hydro has proudly served as the LDC for the community of Newmarket, Ontario. Over the years, the company has undergone considerable changes and growth through the amalgamation of Newmarket Hydro Inc. and Tay Power Inc. in 2007, and again in 2018 with the acquisition of Midland PUC. Today, the company services more than 45,000 customers in Newmarket, Tay Township, and Midland.

When Newmarket Hydro Inc. and Tay Power amalgamated, the names and logos of the two were merged to form the new banner Newmarket-Tay Power Distribution, which remained unchanged until 2023.

With new leadership at the helm, the need was identified for a branding refresh that encompasses the organization’s growing service territory and commitment to customers and that can be built into a solid brand that all stakeholders and peers know and trust. Not only will strong branding establish trust, but it will also help to enhance customer experience and brand recognition.

The name, Newmarket Tay Power Distribution Inc., has been shortened to NT Power, and the logo has been updated to showcase a stylized letter “N” that can be used alone as an icon representing the brand or that appears alongside the NT Power name. The logo’s vibrant colors and modern design convey a sense of innovation and progress, which aligns with NT Power’s vision for the future.


Click here to read more about NT Power's brand refresh and how the local hydro utility has undergone considerable changes and growth in the winter issue of The Distributor.